Serge Normant is undeniably one of the leading hairstylists in the fashion industry today. Top fashion magazines, including Harper's Bazaar, W, Allure, Elle and Vogue, regularly book Normant for cover sittings and fashion and beauty stories.
Serge began his career in Paris under Bruno Pittini from the Jacques Dessange Salons, and after much success he moved to New York to pursue freelance work. He has worked with an extensive range of advertising clients including Chanel, Estee Lauder, Clairol, L'Oreal, Lancôme, Tiffany & Co., Ralph Lauren, Gucci, Dolce & Gabbana, Celine and Yves Saint Laurent
In 2001, Serge published his first book, Femme Fatale, which examines hairstyling throughout the 20th century. His second book, Metamorphosis (2004), transforms the looks of well-known actresses and models from the contemporary to the extraordinary.
Serge currently co-owns and runs two salons with John Frieda, both of which are located in New York City.
He has never defined women by categories, but embraces their differences to highlight their unique features. It is this curious, open-minded approach that he brings to his iconic, editorial work and his celebrity clientele. It has allowed him to create styles specific to each client.
Transforming a woman from her everyday appearance into something magical is a dream that Serge Normant turns into reality using hair as the medium. Serge works with some of the world’s most notable celebrities such as Julia Roberts, Sarah Jessica Parker, Sofia Vergara, Blake Lively, Julianne Moore, Katy Perry and Elizabeth Hurley, as well as supermodels Gisele Bündchen, Iman, Christy Turlington, Linda Evangelista, Cindy Crawford to name a few. On the covers of top global fashion magazines and down countless red carpets and catwalks, Serge has showcased his enviable ability to manipulate tresses from everyday looks into elegant and sophisticated styles to the most avant-garde and glamorous