Our Philosophy


 Serge Normant Makes Dream Hair A Reality.

High performance collection of products makes dream hair a reality. 

 These luxurious, innovative products are the result of countless photo shoots at which Serge cocktailed formulas to achieve hair styles that graced thousands of magazines & red carpets globally.   While jet-setting for photo shoots, Serge was so inspired by his world travels that the products were specifically formulated with exotic ingredients in mind: Ingredients that are known to deliver high performance style & strengthen hair.


Aspirational in quality, achievable in reality:  This is the collection for women who appreciate high style and obsess over glossy magazines and long to make dreamy red carpet & cover looks a reality. 

Serge believes “Healthy Hair is Glamorous Hair” which is why he created integrity-first haircare that works on two levels:

  • scalp/follicle optimization
  • hair beautification.

It’s haircare for multidimensional women, embodying Serge Normant’s 30-year expertise in achieving dream-like, healthy hair.