Our Philosophy



High performance collection of products makes dream hair a reality. 

These luxurious, innovative products are the result of countless photo shoots at which Serge cocktailed formulas to achieve hair styles that graced thousands of magazines & red carpets globally.   While jet-setting for photo shoots, Serge was so inspired by his world travels that the products were specifically formulated with exotic ingredients in mind: Ingredients that are known to deliver high performance style & strengthen hair. 

Aspirational in quality, achievable in reality.