Serge Normant is undeniably one of the leading hairstylists in the industry today. He began his career in Paris under Bruno Pittini at the Jacques Dessange Salons, and after early success, moved to New York to pursue freelance work. Top fashion magazines—including Vogue, Harper's Bazaar, W, Allure, Elle, and Vanity Fair—regularly book him for covers and editorial stories.

Over the years, Serge has worked with an extensive range of advertising clients including Chanel, Estée Lauder, Clairol, L’Oréal, Lancôme, Tiffany & Co., Ralph Lauren, Gucci, Dolce & Gabbana, Céline, and Yves Saint Laurent. His artistry has also graced some of the world’s most notable celebrities such as Julia Roberts, Sarah Jessica Parker, Demi Moore, Sofia Vergara, Julianne Moore, Katy Perry, and Elizabeth Hurley, as well as supermodels Gisele Bündchen, Kate Moss, Iman, Christy Turlington, Linda Evangelista, and Cindy Crawford. From global magazine covers to red carpets and fashion shows, Serge has showcased his passion for transforming hair into looks ranging from elegant and sophisticated to avant-garde and glamorous.

In addition to his editorial and celebrity work, Serge has authored two books: Femme Fatale (2001), an exploration of hairstyling throughout the 20th century, and Metamorphosis (2004), which transformed the looks of celebrated actresses and models from the contemporary to the extraordinary. Turning the everyday into something magical is a dream that Serge Normant turns into reality using hair as the medium.

Building on this legacy, Serge created his own high-performance haircare collection. Inspired by his travels, he incorporated unique, strengthening ingredients that blend luxury with effectiveness. Loved by celebrity stylists and used to style top stars, the line brings the artistry of the red carpet into everyday routines. Aspirational in quality yet achievable in reality, it empowers individuals to create versatile styles at home with just a few products—delivering noticeably healthy, timelessly beautiful hair for the ever-evolving individual.